RADHIA GLEIS
Author | Educator | Justice Warrior
PURPOSE:
Bringing Clarity to the Complexities of Life.
Client Overview
Radhia Gleis is a multi-dimensional thought leader, author, and educator with a passion for wellness and justice. She engaged TruBrand to elevate her presence beyond her debut book, seeking to build a cohesive personal brand that embodies her voice, values, and expertise. Radhia wanted a platform that would capture her unique perspective on truth and wellness, enabling her to inspire others and establish herself as a respected authority in her field.
Through an in-depth brand discovery process, we helped Radhia articulate her Brand DNA and shape a core purpose that resonates across all her ventures. The result was a new, professionally-designed website that serves as a powerful foundation for her evolving career. This website is more than a book promotion; it’s a long-term platform to showcase her insights, philosophies, and future projects.
Challenge
The challenge was to create a unified brand identity for Radhia, whose roles as an author, wellness educator, and justice advocate are as diverse as they are impactful. Her background as a clinical nutritionist and artist demanded a thoughtful approach: the brand had to be both intellectual and visually rich, appealing to a sophisticated audience while remaining authentic to her own aesthetic sensibilities.
Additionally, Radhia’s vision extended beyond a single book—she sought to build a platform that could grow alongside her future projects. The brand had to be adaptable yet grounded in a high-level, philosophical narrative that would appeal to her audience’s desire for depth, wellness, and transformative ideas.
TruBrand’s Solution
TruBrand employed a multi-layered approach to capture Radhia’s essence:
- Personal Brand Discovery
We guided Radhia through a comprehensive brand discovery process to identify her unique Brand DNA—her core values, personal mission, and vision. These insights provided the foundation for a powerful brand purpose centered on her desire to bring clarity, truth, and transformation to others. - Custom Website Development
We designed a custom website that reflects Radhia’s intellectual depth and artistic nature. Using a sophisticated color palette and modern layout, the site combines elegance with functionality. The platform goes beyond promoting her book, offering an enduring space for her to share future work, ideas, and insights. - Elevated Messaging
Our team crafted messaging that positioned Radhia as an educator and justice warrior with a timeless perspective on wellness and clarity. Her narrative emphasizes not only the themes of her current book but also an overarching mission to bring wisdom and wellness to her followers. This messaging approach creates a flexible brand voice that can evolve with her future initiatives. - Visual Identity
To capture Radhia’s aesthetic, we developed a sophisticated visual identity that balances her artistic flair with her role as an educator. This includes a rich color scheme and typography that evoke trust and intellectual depth, allowing her audience to engage with her ideas on a personal level.
Results
Radhia’s revamped brand presence has led to a noticeable increase in engagement and visibility. Her website has not only helped drive interest in her book but has also positioned her as a respected voice in wellness and justice. The clarity and authenticity of her brand have resonated deeply with her audience, who appreciate the thoughtful, cohesive messaging and professional design.
This redefined online presence has strengthened Radhia’s connection with her audience, leading to increased social media interactions, more speaking inquiries, and a growing reputation as a thought leader. The platform has opened doors for future projects and solidified her position as an advocate for clarity, wellness, and justice.
Future Growth
Radhia’s brand is designed to grow with her as she continues her journey as an author, educator, and wellness advocate. Her website and brand messaging are strategically crafted to adapt to future books, projects, and speaking engagements. TruBrand will remain a strategic partner, offering support as Radhia expands her digital content, deepens her messaging, and explores new channels for connecting with her audience.
Looking forward, Radhia is well-positioned to impact a wider audience as she champions wellness, justice, and intellectual clarity. Her brand serves as a trusted resource for those seeking transformation and insight, and her journey with TruBrand marks the beginning of a promising new chapter.