
Liz G. Bailey
Domestic Violence Prevention Advocate | Author | MA, CCC-SLP
PURPOSE:
Empowering Women to Rise Up and Thrive
Client Overview
Liz G. Bailey, a dedicated Speech-Language Pathologist, found her true calling through her personal experience with domestic violence. Emerging from this challenging period, she committed herself to empowering other women by sharing her story and advocating for domestic violence awareness and survivor support. Today, Liz’s Purpose revolves around providing Knowledge, Healing, and Peace, inspiring women not just to survive but to thrive.
Challenge
Although Liz had begun to establish herself as a powerful advocate and thought leader, her personal brand did not fully reflect her broader mission. Her online presence lacked cohesion and visibility, and her message wasn’t reaching as many people as it could. Liz needed a personal brand that authentically conveyed her unique story, deepened her connection with her audience, and aligned with her podcast, The Pretty Truth.
TruBrand’s Solution
To help Liz build a brand that truly reflected her Purpose, TruBrand guided her through a comprehensive branding process:
- Visual Identity
We crafted a vibrant and engaging visual identity, including a custom logo and color palette, designed to capture the emotional essence of her advocacy work. The colors were carefully chosen to symbolize empowerment, healing, and strength. - Personal Brand Messaging
We refined Liz’s messaging to reflect her personal journey and mission of raising awareness about domestic violence. The narrative we created highlighted her leadership as an advocate while giving a voice to her passion for empowering women to overcome their challenges and thrive. - Website Development
A new personal brand website was developed to showcase Liz’s advocacy efforts, writing, and podcast. This platform became a central hub for her content, allowing her to engage more effectively with her audience and offer resources for survivors. - Content & Social Media Strategy
We extended her branding across social media platforms, ensuring consistency in tone, voice, and design. This helped amplify her message and create a cohesive brand presence that resonated deeply with her followers.
Results
With a fully realized personal brand, Liz G. Bailey has expanded her reach and deepened her impact. Her redesigned website now serves as an essential platform for her advocacy, bringing together her blog, podcast, and personal story in one compelling space. The consistent, purpose-driven brand has not only boosted her visibility but also strengthened her connection with a wider audience.
Her messaging now powerfully reflects her advocacy, allowing her to support and inspire more women. Liz’s voice as an author, advocate, and survivor is clearer than ever, positioning her as a leading figure in domestic violence prevention.
Future Growth
As Liz’s influence continues to grow, TruBrand remains a trusted partner in her journey. With ongoing content strategies and digital engagement, we will ensure that her personal brand evolves alongside her mission. Liz’s Purpose of providing Knowledge, Healing, and Peace will continue to touch lives, empowering more women to rise up and reclaim their strength.