DR. JONATHAN B. LUNDY

Dr. Jonathan B. Lundy, MD, FACS, is a fellowship-trained hand and microvascular surgeon with more than 20 years of surgical experience and 27 years of U.S. Army service. As founder of Capital Hand & Wrist Center, he provides expert care for conditions ranging from fractures, arthritis, and nerve injuries to complex trauma and reconstructive procedures. His practice combines advanced surgical skill with a compassionate, patient-centered approach.

In partnership with Capital Surgeons Group, Capital Hand & Wrist Center is a leading destination in Austin for specialized hand and upper extremity care. With two modern locations, the center delivers comprehensive treatment designed to restore mobility, function, and quality of life.

Before partnering with TruBrand, Capital Hand & Wrist Center faced several key challenges:

• Limited Digital Presence
  The practice had no website, restricting its ability to showcase Dr. Lundy’s expertise, services, and unique qualifications. Patients had limited access to information on conditions, treatments, and recovery pathways.
• Competitive Market
  Austin’s healthcare landscape is crowded. The center needed to clearly differentiate itself from general surgeons, orthopedic specialists, and other hand-focused practices.
• Patient Reassurance:
  Potential patients required confidence not only in technical skill but also in compassionate care—yet Dr. Lundy’s extensive experience and military service were not effectively communicated.
• Operational Access
  The absence of an integrated platform limited online scheduling, office information, and patient resources.

TruBrand’s goal was to build a trusted, authoritative presence that resonated with patients, families, and referring physicians.

TruBrand delivered a comprehensive personal brand platform tailored to Dr. Lundy’s needs:

• Personalized Website
  A fully branded website (capitalhandwrist.com) showcasing Dr. Lundy’s credentials, fellowship training, military service, and surgical expertise.
• Educational Content
  Patient-friendly explanations of conditions, treatments, and recovery processes positioned Dr. Lundy as an approachable, knowledgeable educator.
• Brand Differentiation
  Highlighted Dr. Lundy’s advanced trauma and reconstructive expertise, fellowship training, and compassionate care philosophy.
• Brand Storytelling
  Emphasized 27 years of U.S. Army service, volunteer work at the Hope Clinic, and leadership at a Level 2 Trauma Center to build credibility and trust.
• Patient-Centered Design
  Integrated online appointment requests, detailed office information, and practical resources to improve convenience and accessibility.
• Search Engine Optimization (SEO)
  Implemented targeted SEO strategies to boost local and regional visibility, helping patients and referring physicians discover the practice.

This strategy addressed immediate digital challenges while establishing a sustainable platform for long-term growth, patient engagement, and professional authority.

The TruBrand strategy and website launch significantly strengthened Dr. Lundy’s visibility, patient engagement, and professional positioning:

• Enhanced Authority
  Recognized as a leading hand and wrist specialist in Central Texas.
• Improved Patient Trust: Patients gained insight into Dr. Lundy’s compassionate philosophy, increasing confidence in choosing the center.
• Increased Accessibility
  Online scheduling and clear office information simplified appointments, contributing to measurable growth.
• Stronger Community Connection
  Military service and volunteer work reinforced his reputation as a skilled, compassionate caregiver.
• Higher Patient Engagement
  Analytics showed increased traffic to educational and condition-specific pages.
• Improved Search Visibility: SEO elevated the center in local searches, expanding patient reach and referrals.

By combining brand storytelling, patient-centered design, and SEO, TruBrand helped Dr. Lundy establish a trusted digital presence supporting patient acquisition and long-term growth.

With a strong digital foundation, Capital Hand & Wrist Center is positioned for continued expansion:

• Expanded Digital Outreach
  Blogs, videos, and condition-specific guides to strengthen authority and SEO.
• Patient Engagement Tools
  Testimonials, FAQs, and recovery stories to highlight real experiences.
• Reputation Management
  Monitor and manage online reviews to maintain credibility.
• Broader Community Impact: Speaking engagements, collaborations, and volunteer initiatives to extend Dr. Lundy’s influence.
• Practice Scalability
  Integrate new technologies and expand services while maintaining personalized care.

Through TruBrand’s strategy, Capital Hand & Wrist Center has evolved into a trusted destination for expert care, reflecting Dr. Lundy’s mission of restoring function, rebuilding lives, and delivering compassionate healing.

Visit: Dr. Jonathan B. Lundy’s Personal Brand Website